6 Killer Landing Page Design Trends to Try in 2021

One of the most important aspects to growing your company is making sure potential customers find your website.

In order for this to happen, you need an effective landing page design that will convert visitors into customers.

Here are some trends in web design and development worth considering as you plan out your next landing page design!

We provide information on current landing page design trends including how they can help improve conversion rates for businesses.

It also includes what each trend entails so entrepreneurs can decide which ones suit their needs best.

There are many different ways to landing page design services for your business, but there is one in particular that will ensure you get the results you’re after.

Landing pages are the key to driving conversions on your website. With so much data available, companies can create elements that will inspire sales and increase revenue.

1. Stop Following Trends

Just like any business strategy, web design has many moving parts in-depth audience profiling (research), scientific analysis testing

All require continuous maintenance through the entire project lifecycle including planning phases such as site mapping.

2. Get Involved: Generate Trust & Loyalty Through Activism and Interactions

This past year has been one of the most eventful ones for people in recent memory.

The COVID-19 pandemic left a lot of us wondering what brands we should support going forward, rather than continuing to indulge in consumerist behavior and spending money frivolously as before.

A new McKinsey report says that there was about 20%-40% decrease in spending due to this disaster - but it’s not all bad news!

There is hope on the horizon with these changes because they highlight how much our society cares about taking care of themselves and others during difficult times like these

which shows just how promising future generations are looking ahead into 2020 and beyond.

It will be interesting seeing if more shifts happen now too after such an influential

3. Utilize Social Proof

If you are looking for a competitive edge in today's online marketplace, then make sure to put emphasis on social proof and trust signals.

By focusing your customers' attention on the essentials they need each day while also giving them something valuable that will stand out from other sites is one way to ensure their loyalty over time.

Social proof in the form of testimonials, reviews and user-generated content are an excellent way to sell your product.

If you want people to trust what they see instead of reading through a lengthy description then make sure that there is social proof on your landing pages.

4. Pick Up the Pace: Adopt Agile Marketing Strategies

The purpose is the backbone of a company's existence. In 2021, fulfilling one’s purpose will be one way to measure success for all organizations

Especially those with values and missions that resonate with their clients and employees alike.

Yes, marketers are getting better at driving traffic by crafting compelling headlines and finding new ways to reach audiences.

However they're still quite unskilled with weaving expectation management into the entire marketing funnel. That's a shame as this is vital in ensuring high-quality UX and replacing bounces with conversions.

Developers could look at a comparable example from MOZ, their link explorer tool offers similar functionality it provides users with actionable information.

However, the difference is that this resource also includes a lead-capture element which ensures each person using the resource potentially turns into a paying customer.

5. Mix Things Up

A great way to make your landing pages more engaging is by designing them with a minimalist aesthetic.

Not only will this help you create an aesthetically pleasing design, but it will also have other benefits such as increased loading speeds and better SEO rankings!

There are plenty of instances where brands have infused personality into their landing page designs, and you're probably one of them!

6. Innovate With Exciting Technologies

One of the last landing page design strategies for 2021 is to consider using a lot of white space.

This strategy isn't likely going to work for everyone

But if you have enough budget and want your website pages stand out from competition it might not be such a bad idea!

Apple's iOS 14 software update allows users to add widgets on their home screens.

These mini-tools, when combined with the Shortcuts app, allow brands to trigger actions from landing pages like entering a giveaway or reading new blog posts.

They can also sign up for services and make purchases all without leaving the page!

Conclusion

In 2021, if you want to have a conversion rate that is higher than your competitors', then make sure to combine the best practices of standardized design with innovative features and methods.

This will allow visitors on your website or landing page stand out from their competition.

For great results, you need to ensure that you are choosing wisely and continuously be testing your web pages.

What might work for one brand might not necessarily the right direction for yourself.