Pay-per-click (PPC) advertising continues to be a pivotal strategy for businesses looking to enhance their online visibility and drive traffic. As we step into 2025, PPC trends evolve to become even more sophisticated, with advanced tools and data insights making it crucial for marketers to stay on top of the latest developments. However, even with all these innovations, many businesses still fall into common traps that prevent them from maximizing their PPC potential. In thi