How Your Landing Page Design Can Help Lead To Better Conversions

As CEO of a web design and digital marketing agency.

A well-designed landing page can be the driving force in purchasing relationships, whether it’s individuals or business-to-business dealings.

I have seen many great landing pages that don't perform well on the conversion front.

Three form fields are bad for your conversions rates - age questions (asked or not), phone numbers requests (for any reason) and geographical information requests.

We specialize in custom landing page design services that convert visitors to leads.

The reasons vary from page to page, but according to Dan Zarrella, social media scientist and author of "social media marketing: An Hour A Day,"

A survey carried out by The Economist Group showed that 93% of participating marketers connect their content directly to products and around 40% of all businesses felt they were not getting sufficient Return on Investment (ROI).

Fortunately, if web designers maintain consistent connections between source ads and landing pages an increase in conversions follows.

Landing pages are the key to a company's success, but they have traditionally been used only for sales.

I foresee that landing pages will soon be an integral part of relationship building where companies can offer in-depth case studies or eBooks with valuable information instead of just pricing or ordering forms.

As technology continues to advance and people become more reliant on their mobile devices as opposed to their desktop computer screens,

1) B2B Landing Pages:

B2B landing pages are often used as a way to establish future conversion. When designing these types of web pages,

it is important that the page-maker has shorter attention spans in mind when choosing visual elements and information relay methods.

Visuals like video content can keep users on your site for much longer than text alone would be able to do so because they provide all required data while.

Also building trust quickly with prospects through establishing stronger connections visits),

Nearly 33% of visitors stayed on their sites thanks largely due to videos being shown there (.pdf).

2) Minimalist Or Elaborate:

Michael Aagaard, a senior conversion optimizer and top-rated keynote speaker, has illustrated through examples how short and long landing pages work well in different scenarios.

In one case, the gym chain was already established so they shortened their page to make it easier for people who are interested but don't have time or an inclination to think about making a commitment on the spot.

This led them from 11% more conversions down to 6%.

Home energy audits are a complicated, time-consuming process.

As such, it's no surprise that 60% of people who increase the length on offer were then more likely to convert and buy from them.

The company was not well known at this point which could have contributed to increased risk in their offers

3) Include Testimonials:

Increasing the length of a home energy audit company, on the other hand, saw its conversion rate increase by more than 60 percent.

In this scenario with high levels of perceived risk and commitment can result in an investment that could be substantial.

4) Edit and Proofread:

Landing pages are often the first point of contact for potential customers. You don't want them to see any mistakes because it can translate into a deal-breaker!

After all, why would someone rely on your business if you haven’t taken an effort to provide an error-free landing page?

Make sure to edit and proofread everything before putting it live.

You don't want your customers to see these mistakes on the landing page because they might lose faith in you.

After all, why would a customer rely on a business that hasn't taken time to provide an error-free landing page?

Make sure you edit and proofread everything before it goes live.

5) Include a Call to Action:

Have a clear and concise call to action (CTA) that is easy to spot.

Clicking the CTA button will send you in motion towards what you want, whether it be clicking "Buy Now" or opting into our newsletter.

6) Keep the Page Design Simple:

Add a clear and concise call to action button.

This is the one that gets users clicking away in no time!

Make it easy for them by making sure they can see your CTA at all times, whether on mobile or desktop screens.

7) What Makes Your Landing Page Effective?

Not all users arrive at your landing page from the same source; as a result, it may benefit by designing multiple landing pages that are created keeping in mind different sources of traffic!

Make sure you keep these basics in mind when finalizing content on each individual webpage.

8) Make the Headline - Benefit Driven and List All Benefits in the Form of Bullet Points:

When it comes to marketing, the old adage that "people buy from people" rings true.

When you're trying to sell your product or service, don't focus solely on telling customers

what they'll be getting; instead, make a strong emotional connection with them by focusing on how their lives will improve after purchasing.

Conclusion: A well-designed and optimized landing page can generate more leads for your business.

To achieve the best results, you need good teamwork between a marketing manager, designer and decision-maker to make sure that everything is working together in harmony.

Optimize your design on multiple devices and make the content above the fold fit perfectly for all screen sizes. As more people use their phones to browse,

Depending on who you are targeting with this landing page, consider going "mobile-first" because it will be easier for them to get what they need quickly in a condensed space instead of having scroll through 10 pages just trying to find one thing that may or may not even apply!