How to Create a Landing Page in 8 Steps

Landing pages are a single web page designed to get viewers through your sales funnel.

They help drive users towards higher conversion rates and generate more leads for PPC advertisers looking to grow their business.

Landing pages are a challenge for those without the technical know-how, so many businesses choose to save time with lead pages' customizable templates and optimizations tools.

A successful landing page design will connect an ad to a product or service seamlessly through consistent styling, design and messaging.

Visitors can then be enticed into giving up their contact information that can later lead them into purchasing your products in the future using email marketing campaigns.

Follow these 8 steps to create a landing page that will help grow your business:

1. Determine the Right Landing Page Platform for you increase your on-page conversions:

Your landing page platform is the place where you will build your landing page.

Those who know how to code may use their website's backend to do so, but those wanting an easy-to-design and simpler version of a lander can also choose from one of many different free or paid platforms

Like Leadpages or Instapage that allow for drag and drop functionality without any design knowledge required on behalf of the user.

2. Define Your Goal

The goal of your landing page is to convert and complete the desired action, typically lead collection or event registration.

Matching up what you want people to do with an advertising campaign will increase conversion rates!

3. Write a Catchy Headline

Your landing page might have a headline, but don't forget that you're not the only one trying to get your message across.

More importantly, it's up to you to emphasize what makes them different and better than any other company in their field on this limited advertisement space for mobile devices!

4. Source Supporting Media

To create a landing page that speaks to your customers, you need quality photos. But it’s not enough just to find any photo.

They should be high-quality images of the best part about what your company offers or does.

With Pond5 image library - at no cost! - finding those perfect visuals is easy and affordable for everyone from startups to big companies with deep pockets.

5. Link Your Landing Page to Your Ad

To get your ad directing clicks to your new landing page, you will need to update the URL in both places.

Those creating their landing pages using code will use a custom URL that they generate themselves.

Those who are utilizing a more user-friendly builder should be able to easily to input an automatically generated link into either location with ease.

6. Pick a Call to Action

Your landing page’s CTA needs to reflect your ad's message.

For instance, if you want people to sign up for a free pass and the advertisement says no charge.

Then there is an inconsistency between what they are being offered in one place versus another.

Facebook considers changing this offer from site-to-site as deceptive marketing practices that may be rejected or even shut down accounts that do so!

7. Link Your Landing Page to Your Ads

The less you have on your landing page, the better contact form included.

It’s tempting to request lots of user information when all you need is their email and name for a free guide that will be sent electronically.

But if they are required to provide more than just those two things,

It makes them less likely convert because there might not be enough value in what's being offered in exchange or too many hoops involved with getting it.

8. Optimize Your Landing Page

Once you have your landing page live and up-to-date, there is always more that can be done to increase conversions.

By continually monitoring the data about how people are interacting with the content on a particular landing page.

Advertisers will find out what areas of improvement they need to focus on for their next campaign update in order to reach even better conversion rates.

Some elements of a landing page are blatantly obvious to change with the intent for improving conversion rates while others can be surprisingly effective.

For example, you know that tweaking your headline or using an alternative image will significantly impact.

How successful a campaign is but oddly enough even seemingly minor changes like switching out fonts and color schemes on buttons may also have drastic effects in terms of conversions.

• Segment by traffic source:

Your audience is made up of different groups with unique interests.

You should be able to identify the type that corresponds best for your project and then make sure you tailor your landing pages accordingly.

• Change image:

It’s important not just to consider what seems appealing at first glance.

It may be that the thing that resonates with your target audience is something completely different from where you initially thought they would respond best.

• Include testimonials:

People are more likely to trust individuals than they would a business. So, if your landing page is looking lackluster or you're struggling with conversion rates there's hope!

• Adjust color scheme:

You might not be able to tell if you’re overselling or underselling, but there are ways to find out.

The best way is in the form of variations on your sales copy. Try changing up your words and see which ones get a better response from customers!

Conclusion:

Landing pages are your chance to gain a lead or customer! When you create an ad, users will land on the page.

Use this opportunity wisely and with intention by focusing on what is important for that user at that moment in time.

You can use it as a way of gathering information before selling them something all while setting up future ads so they see more relevant content from you down the road too!