8 Principles of the Best Landing Page Design

Everyone's talking landing pages

A good landing page design can capture your audience's attention with a few lines of text, or it can be a full-fledged visual masterpiece.

They're replacing websites, boosting conversions rates and generating leads or sales for a campaign all at the same time!

Our landing page design services make it easy to create an awesome and professional-looking website.

With our help, you can generate new leads and increase your conversion rates in no time!

Everyone knows that landing pages are important, but how can you create a really effective and functional one?

What should your design consist of, what mistakes to avoid when creating your site.

Where do I get some inspiration for my next project?

I know you're wondering how to make your touchdown page the best landing page design possible. Well, I have all of the answers right here!

1. Well-thought-out layout

The first step to building an effective landing page is arranging its elements.

All "above the fold" information should be visible as soon as the reader loads a website

So it's important that you place your business' most crucial points at the top of their web pages and make sure they're in easy viewing distance when people start scrolling down.

• Logo: One way that you can do this is by branding or making a recognizable logo on your landing page
  

• A catchy headline: It is important to convey what might be most valuable for your target group in order to focus on highlighting the main benefits.
  

• Call to action button: It should be compelling and action-oriented, but firstly accessible in the above the fold part of the page.
  

• Key message: The first 3-5 seconds of a speech will decide whether the audience wants to listen or not. Make sure you keep your message simple and straightforward - just like this sentence!

2. Content that engages:

A landing page that is packed with too much information will overwhelm the reader.

That’s why it's important to find a solution that reduces the amount of essential details to a minimum by being brief, concise, and clear.

Try to personalize your message so that the recipient perceives it more individually.

The key is content with a strong narrative and appealing story that focuses on how what you are promoting could impact their lives or work!

People want to hear about how something might influence them in some way, especially if they can relate.

No other content may engage viewers as much as an interesting short video illustrating product values.

3. CTA in the spotlight:

An absolutely vital element that must appear on every single landing page is a call to action (CTA) button along with effective placement otherwise known as screaming out by its lettering color alone!

Human nature compels us to pay attention to anything highlighted, distinguished, or with contrasting colors.

So when designing for the landing page of an app store, be sure that your CTA stands out from the background!

This could be improved by replacing “download” with something like “get my copy! Free download here!

You can attract more attention and people who click through know precisely what they are getting in exchange for their time.

4. Harmony in design:

Landing pages are a necessity for any successful marketing campaign.

They should be neat and straight to the point, with no unnecessary images or information on them to distract from the main message of your brand’s product/service offerings.

It is important that color schemes maintain branding colors in order not only help build awareness but also align it more closely with other company efforts like campaigns or events happening at different times throughout the year since

They will serve as reminders that this particular manufacturer has products available now too!

If you don't connect your landing page to the brand, then visitors may be confused and leave without ever looking back.

5. Responsive design is a must-have:

When developing a website, you must keep in mind that it may be viewed on different devices.

Because of this, the site needs to respond and easily adapt accordingly. In 2021, not being responsive is no longer an option and if your lack thereof costs you dearly!

The best way to be sure that your site looks good on every screen is with a responsive design.

This guarantees the browsing experience will remain consistent, regardless of device size or orientation.

Links and buttons automatically resize as needed, while images adapt according to their container constraints.

6. Social media buttons dilemma:

If distractions must be kept to a minimum, should I also remove social media buttons?

The opinion is divided, some say that the button does not take you away from what they want to do on your site.

Others agree with people who think it's an easy way for visitors to share their products and get in touch with friends.

It is important to make sure the social icons will open in a separate window or tab if you want your lead's attention. Otherwise, they may exit their browser and never return!

7. Testing is the key

There are many ways to test your landing page design.

One way is by clicking on the CTA button, filling out the contact form, and verifying that social buttons work as planned (if you have them).

Another technique would be to check if any of the extra assets loaded correctly-- for example an image gallery or a video player.

Thanks to A/B tests, you can reduce the negative impact of a bounce rate on your conversion rates.

They also decrease the risk that changes will be made in vain and end up costing more money than necessary.

8. SEO-friendliness for the win

Optimizing your landing page for organic search is about using the right keywords in the right places.

You want to optimize what you write so that it resonates with visitors instead of being written solely for SEO purposes

But don't overdo it! Using a mix of relevant keywords and engaging content will make sure that when Google crawls through your site, they'll find exactly what they're looking for.

You can think about words that might describe the page and list them. Then, go to google search and type in phrases from your list with a site.

The faster your page loads, the higher it will rank in search engine results pages. Make sure to monitor and improve its loading speed if it takes too long.

Conclusion:

After learning all there is to know about designing landing pages, it's time to select a tool that lets you create your own responsive website.

Make it easier for yourself with landing the user-friendly and easy way of creating a customized webpage!

You can choose from a wide range of available landing page templates or make your own.

Try to apply all the principles we have talked about in this article, make the best landing page design possible, and meet your client's expectations!