12 Point Landing Page Checklist: The Ultimate Guide

Landing pages are key for attracting new prospects.

If you’re looking for a checklist to help make your landing page optimization efforts easier and prepare yourself for the coming winter, then this is just what you need.

Landing pages can be tough to design, but with the right knowledge and skillset you'll have a great looking landing page in no time.

A great landing page can do wonders for your business and help you generate more revenue through new customers and sales from existing ones.

It's true that designing a good landing page design can require some up-front investment but it will pay off if you put the time into it.

What is Landing Page?

A landing page is set up to capture potential customers who are interested in what you have to offer.

It’s a place where your company can make an exchange with the consumer, such as offering them some sort of special deal or information if they will share their contact information.

Landing pages give your business immediate access into which consumers it would like to target and how best reach out by capturing personal data quickly from those visitors that subscribe online for more info on products offered through marketing efforts.

We are going over 11 steps you need to take when building out your next landing page!

1. Use Headline

The headline is the first thing people see and it should be compelling enough for them to click on something whether that's an image, more information or just clicking through to another site.

You headline should be punchy and to the point. Your goal is to grab the reader's attention, get them reading your sub-headline and turn any potential readers into buyers!

2. Add Bullet Points

Bullet points are great for breaking up your text and helping the reader to see what you have written.

When using bullet points, always include a "." before each point so it is clear which sentence will be next. They should also contain no more than three words - this means that they can be scanned easily by readers looking for keywords.

These types of lists work well in landing pages as there's usually quite a lot of information being conveyed and having them all listed neatly like this makes it easier to skim through quickly without missing any important bits!

One way to help your visitors get the most out of your landing page is by using bullet points.

Bullet point lists make it easier for readers to absorb information quickly and without confusion, so you can be sure they are reading what you have written.

The best practice is always to focus on the potential benefit to your customers.

3. Content

In a perfect world, you would be able to exactly predict what your audience wants and needs.

In reality though, this is impossible! The best thing that we can do then is make sure our landing page has the information they're looking for no matter how obscure it may seem at first glance.

Asking yourself these questions can help you create the perfect product or service to make an unhappy customer happy.

4. Include a Image

It's important to give your visitors a visual representation of what their life would look like after working with you.

You should use images showing someone using your product or service, the product itself, and how it may change people's lives as they work through various stages in their journey with you.

5. Sub-Headline

Here make sure it has no more than 50 words so that there is still room for a main headline.

An exciting technique used in resumes is called "text highlighting."

This tactic highlights words of importance within sentences so employers see what attributes matter most during their search process.

Using bolded or italicized text draws more attention than regular font formatting does because those styles are uncommon today.

We don't use these formats very often anymore (except maybe in certain contexts like posters).

You can use your sub-headline to elaborate on the headline you created. However, don't go too deep into detail or people will lose interest!

6. Social Proof

You should always try to include proof that other people have been satisfied with what your business offers.

Testimonials and reviews are great ways of doing this, so make sure you show them off prominently on your website!

This phenomenon called social proof can be found everywhere from everyday life choices like grocery shopping or taking the bus versus driving

But also more complex decisions such as choosing an occupation and deciding on where to invest your money.

7. One Primary Call to Action

Your call to action should be easy to identify and powerful.

From a newsletter signup, website visitor chatbot or sale offer on the page whatever it is, make sure that your visitors know what they're getting into before taking any steps forward.

Your call to action should be on a button that contrasts with the rest of your page. This will help it stand out so you can catch customers' attention and make them want to take action!

8. Privacy Policy Link

No matter what your industry, a privacy policy and terms of service are important for any business to have.

This way if people want know how their information will be used they can find it easily on the website.

To avoid getting too bogged down with your privacy policy, you should only link to it on the landing page.

This way readers can find more information if they want without having to scroll through a whole document.

9. Conversion Tracking

Conversion tracking is essential in order to ensure maximum efficiency.

Make sure you have set up your AdWords conversions before publishing any landing pages, as this will allow you see if everything has been done correctly and measure the performance of every page accordingly.

10. Business Contact Information

One of the most common mistakes that businesses make is having contact information on their landing pages instead of only on their respective Contact Us Page.

This means potential customers are unable to reach out and receive help from professionals, which can lead them try other avenues or stop looking altogether because they couldn't get in touch.

11. Page Speed

Slow page loads are equivalent to getting shot in the gut. Check out Pingdom and Google PageSpeed Insights for ways of improving your site's speed!

If you want a quick answer, Google says website load times less than two seconds are best: "Two seconds is the threshold for ecommerce site acceptability.

At Google we aim to have under half-a-second." Fast matters especially when it comes to customer service.

12. Lead Capture Form

You can work really hard, but if you aren’t incorporating some of these simple ideas into your lead form or site traffic, people may never complete it.

You have to work hard for their contact information if you want them as a customer.

Visitors come and go, but those that take the time to sign up with your business are more likely to be repeat customers in the future!

A lead capture form is a contact form that you can use to collect information for future reference. You might be able to convert them into customers if they fill out the corresponding fields on their own accord at some point in time!

Conclusion:

We’ve given you 11 points to consider when developing your next marketing landing page.

Our hope is that this checklist will help you create a great-looking and effective landing page for the conversion of potential buyers into paying customers.

If, after reading through all these tips, you feel like there are other things missing from our list.

If you have any questions about how we could improve it further please contact us sales@glorywebs.com!